Analyze the client's need
Need to optimize their commercial argumentation with health-economic evidence showing the advantages of their new mini-invasive prostate resection technique compared to surgical gold standard and other mini-invasive techniques. |
Find solution & give advice
Based on literature, guidelines and KOL's opinion, provide client with the best strategy to insure market access for their new technique.
Need for a sound health-economic argumentation to be used as a base for their commercial message. |
Implement advised solution
Gather & analyze all available data (both from literature and "real-life" KOL's opinion) to show the cost-effectiveness of the new technique compared to the appropriate comparator.
Design and test a slide show to be used by sales representatives to convince hospitals buyers. |
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